Key Topics

• The three-stage approach to quick, painless business writing
• How you focus your writing to achieve key business objectives
• What gets read and what hits the bin; classic examples
• The structure of an effective business communication
• Five powerful motivators that encourage many more people to read
• The grammar of good business writing, with tips for style and clarity
• Headlines and titles that capture the attention of busy readers
• Seven easy ways to avoid the most common writing pitfalls
• Editing techniques that turn lacklustre copy into stimulating reading