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Secret of the Mittlestand?

Lee Hopley August 07, 2012 14:42

Flicking past the continuing coverage of Team GB's awesome medal tally and then the continuing coverage of the eurozone crisis in the FT, there is an interesting piece on some of the factors that have contributed to the long term success of the German Mittelstand.

Policy makers often look at this particular part of the continent and look for the qualities we should seek to emulate in the UK.  And never more so than now as we struggle to generate growth based on trade and investment that our economy needs.  So what are the secrets of the Mittlestand - here's five to get started with. 

...but has someone already let the cat out of the bag?

1. Innovate and retain a manufacturing base in your home market

We've been writing quite a bit about innovation recently.  It's key to growth, key to driving productivity gains and for a majority of UK manufacturers, it's key to meeting their strategic objectives, according to our Shape of British Industry survey. If there is no such thing as a sustainable competitive advantage in manufacturing, innovation is a vital area of investment that can keep companies ahead of the competition.  

Take a chemicals company that, in response to rising raw materials prices, responded with innovation to redesign some of its product range to minimise price increases for customers without compromising quality. 

This agility was helped by having production and innovation closely linked.  The production process can be as important when it comes to world class manufacturing.  For some manufacturers, there are clear advantages to having core manufacturing activities in the home market.  Our Global Value Chains survey showed that one in seven companies had returned some production from lower labour cost economies back to the UK because inconsistent quality, unpredictable lead times and variable costs were undermining their competitiveness.

2. It's all about services too

And it's not just product innovation that matters for UK manufacturers.  EEF's Innovation Monitor shows a steadily increasing proportion of manufacturers engaging in service innovation.  As one capital equipment manufacturer put it "it's no longer enough to sell product, you have to provide the support services that will maintain it through its life cycle". 

In addition to being a differentiator, more UK manufacturers are deriving revenue from such services, which can provide a cushion through a period of weaker demand.

3. Help train future employees

For UK manufacturers, recruiting and retaining skilled employees has been an uphill challenge for more than a decade.  With problems at multiple points in the STEM skills pipeline UK companies have become more and more active in building a talent pool for the industry.  Last year's Manufacturing Workforce survey showed that 55% of manufacturers were planning to up their investment in skills in the next 12 months and that the recruitment of new apprentices was also high on the agenda. 

Good practice can be found in the machinery sector with one company working closely with other local manufacturers to maximise the recruitment of apprentices and the benefits that brings to the community and supply chain.  Another large company has a long running relationship with local schools, offering opportunities to visit the company and supporting the delivery of the STEM curriculum.

4. Expanding into foreign markets is essential - but be careful

UK manufacturers are clearly looking beyond the domestic market and the sluggish growth prospects in Europe for other potential bright spots.  In May markets outside Europe overtook our traditional EU trading partner as the main destination for goods exports.  But even this underplays some of the significant growth rates in exports to emerging markets over the past few years - see our exporting medals table for more details. 

5. Harness networks

Collaboration happens in the UK too.  It is important for companies of all sizes when it comes to product development and forward planning.  Collaborative activity can strengthen supplier and customer relations, improve demand visibility, reduce costs and improve flexibility.    

 

PS When is a 2.9% month on month fall in output good news?  When the consensus was expecting a fall of 4.3%. 

The Index of Production data for June was always likely to signal a sharp drop in output, given the disruption to working patterns over the Bank Holidays.  However, the latest manufacturing figures from ONS suggest the fall was a lot less than first estimated.  So what does this tell us ... well not a great deal.  Our feedback still suggests that although confidence is fragile there is still growth to be found in overseas markets. The real question is whether July's data will confirm that output was simply displaced or whether we really have got something to worry about. 

2012 Q1 GDP: where are we now?

Felicity Burch April 24, 2012 09:30

 

Ahead of tomorrow's GDP release for the first quarter of 2012, what do the most recent economic indicators suggest about the state of the UK Economy?

 

↑ Manufacturing PMI

At the end of 2011 the Markit/CIPS Manufacturing PMI had moved firmly below 50, signalling a contraction in the sector. However, since the turn of the year, the indicator has been in positive territory, recording its highest reading for ten months in March.
   
↔ Manufacturing output Manufacturing output has had a weaker start to 2012 than some of the business surveys might have suggested, and ONS data showed that it contracted in February this year. However, on a three-monthly basis output rose by a modest 0.2%.
   
↑ Service sector Markit/CIPS Services PMI has been firmly positive since the start of 2012, with the most recent survey suggesting growth in the sector was the strongest since the second quarter of 2010.
   
↓ Construction sector ONS reported two large monthly falls in construction output in December and January pointing to a sharp fall in output in the first quarter, despite relatively positive survey responses. 
   
↑ UK Trade Although ONS trade data weakened slightly in February, there was an improvement in the 3-monthly data, following record-high exports to non-EU economies at the end of 2011.
   
↔ Consumer confidence Consumer confidence has had a shaky start to the year. GfK NOP’s Consumer Confidence Index ended 2011 at -31 and, after improving slightly, has returned back to -31. This is a level generally associated with recession and suggests there is some way to go before household spending returns to form.
   
↑ Retail sales After a weak February, ONS data showed that sales bounced back in March. Although the increase was partly a result of people buying fuel stores ahead of the threatened petrol strikes, it was in line with the latest BRC-KPMG Retail Sales Monitor which also suggested that retail sales strengthened in March.
   
↓ Credit conditions The Bank of England’s Agents found that a sizeable minority of firms had seen a rise in the cost of finance. In the more recent Trends in Lending release, the Bank reported that net lending to businesses contracted £4bn in February, while consumer credit remained subdued. In addition, the Bank’s latest Credit Conditions Survey showed that availability of credit to households was expected to tighten.
   
↔ Forecasts Forecasts for growth in 2012 have remained relatively down-beat. The Treasury’s Comparison of Independent Forecasts in April showed a range between a contraction of 0.5% and growth of 1.5% over the year. The median forecast currently stands at 0.6%. Although forecasts have improved modestly since January when they fell within a range of -1.3% and 1.7%, with a median forecast of 0.4%, in either case the median forecast would not rule out a contraction in the first quarter of this year.
   
So what does all this mean for tomorrow’s GDP release
 
Tomorrow’s release – be it positive or negative – is likely to confirm one thing: this recovery is patchy and unsteady.  The Bank of England’s recent minutes note that the arithmetic affects of a sharp contraction in construction at the beginning of the year will knock the GDP figure down. This may well mean that UK output fell in the first quarter of 2012, pushing the economy back into technical recession. But as recent data reveal, the overall picture is much more mixed.  
 

 

 

Disclaimer
This is an informal blog about manufacturing and the economy written by EEF's policy and representation staff. While it is written from an EEF perspective, contributions should not be taken as formal statements of EEF policy, unless stated otherwise. Nor does it cover all the issues on which we campaign - you can check these out in more detail at our main site.

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EEF helps manufacturing businesses evolve and compete.  We provide business services that make them more efficient and management intelligence that helps them plan.  Our work with government encourages policies that make it easy for them to operate, innovate and grow.

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