Transforming manufacturing's future with two top accolades

EEF was the winner of two major awards that reflect how it is championing UK manufacturing and transforming perceptions of our industry.

Trade Body of the Year, Public Affairs Awards 2011; Best Rebrand by Sector - manufacturing and Best Implementation of a Rebrand

EEF wins Trade Body of the Year award

EEF has been awarded the prestigious Trade Body of the Year Award 2011 by Public Affairs News for its campaigning on behalf of members.

The award, which was presented by Laura Kuensberg, ITV News Business Editor, and John Gardner of Babcock International at a gala dinner recognises excellence in the public affairs industry.

EEF impressed the judges with its lobbying on the UK’s capital allowances regimes. The Chancellor announced that in April the Finance Bill would introduce an extension of the current short-life asset regime from four to eight years. The profile achieved by EEF on this issue has led to roundtable meetings with Treasury minister David Gauke and an invite to advise the Office of Tax Simplification on tax-relief for businesses.

Steve Radley, EEF’s Director of Policy, said "At EEF we are dedicated to supporting the future growth and development of UK manufacturing. We campaign hard to government on the issues which matter most to our members and achieve real results. We are delighted to receive external recognition for our work on this important issue which will bring significant benefit to manufacturers."

Organised by Public Affairs News (PAN) - the trade publication for public and external affairs professionals across the UK and Brussels - the PAN awards recognize excellence in the industry with entries judged by a 24-strong judging panel.

Top accolades for a brand that reflects manufacturing, beating off European competition

At a gala dinner held in London, EEF beat off stiff competition to pick up two top brand accolades at the Transform Awards 2011.

Winning the Gold Award for Best Rebrand by Sector – Manufacturing, and the Bronze Award for the Best implementation of a rebrand, the awards were recognition of our effots to ensure that we reflect modern manufacturing and our members.

Organised by Communicate Magazine and judged by a panel of branding experts, communications practitioners and academics, the Transform Awards are Europe’s only celebration of the best in rebranding, repositioning and brand transformation.

Jo Britton, Head of Marketing at EEF, said "As the manufacturers’ organisation and the industry’s biggest supporter, we know better than most that UK manufacturing is a vibrant and dynamic industry and central to the UK’s economic prosperity. That’s why we’ve worked hard at EEF to project this through the development of our own brand identity. By showcasing the diversity of manufacturing output through the use of beautiful imagery and a confident tone of voice, we’re helping to redefine public perceptions of what, at times, can be a misunderstood sector. It’s a great achievement to get this recognition – for both EEF and for the industry we represent."

The Transform Awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. For the first time, the awards were open to entrants from anywhere in Europe and recognised brand transformations launched between April 2009 and December 2010.

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Trade Body of the Year, Public Affairs Awards 2011; Best Rebrand by Sector - manufacturing and Best Implementation of a Rebrand