LinkedIn to your employees use of social media | EEF

LinkedIn to your employees use of social media?

The use of social media has blurred the lines between the private and professional world, presenting new and significant challenges for employers.

Social media offers each of your employees the potential to comment, promote and publish whatever they want. It enables access to commentary about your employees, their work, their colleagues, your business and your customers. Individuals can build their own online personal networks with your key business contacts, which you may never see, let alone have control over. At the same time, social media is increasingly useful as a recruitment tool - but to what extent should your managers be searching on social media sites to gain information about potential candidates?

In addition to our own experts, JAM, a leading provider of Permanent, Interim & Contract recruitment solutions will present insight into how social media is changing the recruitment process and how you can take advantage of the benefits.

Who Should Attend?

  • HR Managers
  • Line Managers
  • Managing Directors

Why Attend?

This highly participative and relevant session will:

  • Develop your awareness of the potential legal challenges: what risks are posed by social media?
  • Help you feel confident in understanding your rights as an employer: how far can you safely regulate what your employees do online both in and out of work?
  • Focus on the practical issues with Facebook, Twitter and LinkedIn: when can you discipline employees for what they publish? How do you find out about it? What is a ‘suitable’ employee profile? How to deal with client contacts when an employee leaves you? 
  • Equip you to develop a policy approach: what policies, processes and monitoring systems does your business need?
  • Help you understand how to use social media as part of your recruitment strategy: helping to ensure you attract the best candidates


9.00 – 9.30 Registration and coffee

9.30 – 9.45 What is social media? 

  • JAM Recruitment and EEF
  • Facebook, Twitter, Google+, YouTube, Blogs etc: How much do you know about these social networking sites and about your employees’ usage of them?
  • Social media and the recruitment process

JAM Recruitment

  • How do employees use social media to attract the best candidates?
  • How do you communicate with potential candidates in a way which conveys your own personality and culture?
  • What makes a website attractive to candidates?

9.45 – 11.15 Employee behaviour and social media


  • When online material suggests that your employee is feigning illness or other work-related misconduct – can you take action? 
  • Pictures and posts that damage your reputation – what can you do about them? 
  • Does it matter if they are uploaded in the employee’s own time? How do you find out about it?
  • How to manage online harassment and whistleblowing?
  • How much time should employees spend on social media at work?What policies do you need to put in place? 
  • What monitoring should you be doing?

11.15 – 11.30 Coffee

11.30 – 11.45 Researching candidates using the web


  • What are the legal risks of searching the internet and social media to gather information about candidates? 
  • How do you develop your policy stance?

11.45 – 12.15 Protecting your business interests

  • How far do social networking communities weaken your control over confidential information or reduce the value of post-employment restrictions?
  • How do you prevent online leaks of confidential information?
  • How should you dealing with professional contacts held in social networking sites?
  • How is social media being used in employee relations and communications?

12.15 – 12.30 Where do you stand?

  • Promoting or restraining social media use – where do you position your business? 
  • Action planning and final questions.
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