Will new communication technologies reduce the need for face to face business meetings?

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No – according to our Transport for Growth report. The results set out below show that only in maintaining supplier relationships is it likely that alternatives to face-to-face communication will act as a useful substitution.

The chart shows the balance of responses (i.e. the difference between positive and negative) to the question,

To what extent does your company agree that video conferencing, or similar communication technologies/devices, will be able to substitute face-to-face contact for the following business activities in the next five years?

And shows all balances along with balances from export intensive manufacturers (i.e. exports accounts for 75% of their turnover) and manufacturers who don't export.

Generating new business is a face to face activity, as manufacturers continue to increase their exports will we see a commensurate increase in the need to travel?


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