Go to market like BMW

Join us at this Member Connect to see how BMW use best practise processes to market their new product launches.

Hear from BMW’s General Manager and their Brand Executives on how they Market their new products, the process from start to Product launch.

Take the site tour and see how BMW apply process and technology, how these impact on overall factory performance.

Hear from Before & After, an Innovation Agency, who bring to market innovative new products, new brands and new services, that keep organisations moving forward. 

Who should attend?

  • Manufacturing & Engineering organisations in the South West Region
  • Individuals with a responsibility for sales, marketing, new product development, design and innovation
  • Managing Directors, Operations, R&D, Technical Managers/Directors, Financial Directors, Sales & Marketing, Business Development Managers

Why attend?

  • Network with your peers and like-minded professionals – share best practice and solve common challenges together
  • Learn the process of how BMW product launches
  • Innovation Agency Presentation and Workshop
  • Know how to fund your innovation
  • Optional tour of the facility

Programme

12.30

Buffet Lunch

 All

13.00

Welcome and Introductions

Jim Davison, Region Director, EEF

13.10

BMW Company Background

Roger Newman, General Manager, BMW

13.30

How BMW go to market

BMW Brand Executive

14.10

Moving into new markets with innovation

Before & After (BEAF) 

14.40

Tea/coffee break

All

14.50

Ideas generation workshop

Before & After (BEAF) 

15.20

UK Trade & Investment

UKTI 

15.35

Q&A Session

All

15.45

Factory tour

All

16.25

Final questions

All

16.30

Close

All

In partnership with:

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