Meet EEF L&D expert Michael Brown | EEF

Meet EEF L and D expert Michael Brown

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EEF Learning and Development Consultant Michael Brown will be at the free CIPD Learning and Development show at London Olympia. Join him at Stand 370 for professional advice to help develop your people, build capability and drive growth.




Q:How did you get into an L&D role?

A: I was employed in a technical role within a company and felt I could achieve more through putting those skills to better use by training others. I applied for a training position in the manufacturing company I was working in at the time and was successful. I worked in a general role for a few years and then left to work for a private training company where I became a senior manager, before leaving to join EEF and my current post.

Q: What do you consider to be a successful L&D strategy?

A: I see success where the L&D development plans in a business are instigated by strategic intentions and objectives. This way, L&D rightly assumes high importance as a key contributor to business success. Often L&D is a reactive intervention that supports organisations when things go wrong, such as performance issues, organisational change, poor attitude survey results and so on. The likelihood of L&D being seen as a critical business success factor is significantly influenced by the view of the senior management team and what their experience with L&D has been.

Q: What do you see as the key L&D trends this year?

A: Bite-sized training that allows more focused delivery in a shorter time frame – thus easing the burden of releasing people, combined with a view that certain key messages can be delivered more succinctly. Also, a continued focus on Return on Investment (ROI) with more and more pressure being put on organisational staff (typically HR/L&D) to get value for money. L&D providers are increasingly having to justify their added value in more tangible terms.

Q: Why should people choose EEF as their L&D partner?

A: Choosing EEF means choosing a partner with:

  • A proven track record in helping large, medium and small organisations

  • Excellent resource capabilities and an extensive pool of experts across the country

  • A great mix of practical and academic modes of training delivery to suit the needs of each client

  • Recommendations from some of Britain’s top companies who demand high level training to support their high level employees

Q: What is your favourite thing about being an L&D consultant/trainer?

A: My favourite thing is working for an organisation with many qualified people and knowing that the front line delivery is supported at every level within the organisation, to ensure the client receives a first class experience and achieves its business objectives through our support and expertise.


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