Meet EEF L&D expert Paul Sugarman | EEF

Meet EEF L&D expert Paul Sugarman

Subscribe to Training blog feeds


EEF Senior Learning and Development Consultant Paul Sugarman will be at the free CIPD Learning and Development show at London Olympia. Join him at Stand 370 for professional advice to help develop your people, build capability and drive growth.




Q: How did you get into an L&D role?

A: I came into training after many years running various teams in a large financial services company. There was an internal job ad asking for trainers to be part of culture-change programme. As I enjoyed seeing my teams develop, I thought that this would be a great opportunity to make that a part of every day.

Q: What do you consider to be a successful L&D strategy?

A: For me, a good strategy is something that ties into where the business is going. It should also take into account the needs of the potential delegates: how they best learn, the time they can spare away from their workplace, what support they will need to turn learning into reality and therefore support the overall aims of the original strategy.

The key is knowing what you’re trying to achieve upfront so that you can link any actions into it. To quote Stephen Covey, “Begin with the end in mind”.

Q: What do you see as the key L&D trends this year?

A: Personally, I’m seeing a big increase in one topic: time management. While that’s very specific, I think it shows that companies have recognised that they are asking their people to do more and more, with no more resource. Therefore they have to get more out of the time available – they can’t simply keep throwing hours at it.

Q: Why should businesses consider L&D training?

A: Staff development is part of gaining employee engagement. Engaged, motivated and competent staff can only lead to better overall results.

Q: Why should people choose EEF as their L&D partner?

A: At EEF, we’re passionate about developing people, and we have credible, practical trainers who are equally passionate about their trade. We want your people to be successful. Training and developing people isn’t just a job.

Q: What is your favourite thing about being an L&D consultant/trainer?

A: I think everyone can be better than they are today. We can all develop; we can all improve and grow. For me, the times in a training room when you literally see the cartoon lightbulb come on over someone’s head, the moment when delegates understand the training and start thinking how to apply this into real work situations, those are the moments I love.


Watch our video to see the benefits of training with EEF

training spotlight image 1 Essential management skills training

This two-day course is designed to provide managers with the essential management skills they need to effectively manage their teams.

Read more >
Leadership and management quiz 290X217 Quiz: What leadership & management qualification is right for you?

Find out the best qualification level to suit your career aspirations or to develop and retain talent within your business.

Read more >
Online payments are not supported by your browser. Please choose an alternative browser or make payments through the 'Other payment options' on step 3.