Seven steps to customer service excellence

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Great customer service is the lifeblood of any business.  David Vaughton director of venues for EEF Venues, shares how to ensure customer service excellence stays at the heart of your business.

1. Transparency 

Too many businesses lure customers in on price deals and promotions without revealing hidden extras.

2. Honesty

Empty promises lead to poor business performance. If you say you are going to do something, do it. Remember, reputation is everything.

3. Generosity

Great customer service is all about going that extra mile to assist and satisfy. It may not add directly to your margins but the business will reap the benefits.

4. Reliability

Consistent quality is only achievable with investment in training and development and in resources and facilities.

5. Vigilance

Increasingly discerning customers and highly competitive market conditions mean that is more essential than ever to keep in tune with expectations and needs.

6. Warmth

First impressions count; people remember how they have been treated and made feel welcome. Get that right and everything else falls into place.

7. Excellence

Strive to be the very best through stringent quality assurance tests at industry-benchmarked levels.

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